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The Magic of Thinking Big by Dr. David J. Schwartz is one of the most influential motivational and self-development books ever written. Its core message is simple but powerful: your thinking determines your success. Most people fail not because they lack talent, education, or resources—but because they think small. When you “think big,” your actions, confidence, goals, and results all expand.
Below is a deeply detailed explanation of the major lessons, chapter summaries, principles, and practical strategies from the book.
David Schwartz begins the book by reminding readers that success is not about intelligence, luck, or background. There are people with average intelligence earning millions, becoming leaders, building businesses, or achieving excellence—simply because they adopted big thinking.
Thinking big means:
Our beliefs are like “mind engines.” Small thoughts produce small results; big thoughts produce big achievements. When you think big, your mind activates creativity, confidence, and courage needed to achieve exceptional success.
Schwartz argues that belief is the starting point of all achievement. When you believe you can achieve something, your brain finds ways to make it possible. When you doubt yourself, your mind generates excuses, fear, and hesitation.
He emphasizes:
Belief is not blind confidence—it is a mindset that shapes your behavior.
The author gives examples of salespeople, leaders, and workers who achieve extraordinary results by believing strongly in their ability to win. When belief increases, action becomes natural, and success follows.
One of the biggest obstacles to success, according to Schwartz, is Excusitis—the disease of making excuses. He identifies common types:
People say:
“I don’t feel well… my health isn’t great… I can’t work hard.”
But many successful individuals have physical limitations. Instead of focusing on weakness, they focus on strengths.
“I’m not smart enough… I didn’t study much… others are more intelligent.”
Schwartz explains that effort, attitude, and enthusiasm matter far more than IQ.
“I’m too young… I’m too old… it’s not the right age.”
People succeed at any age: young innovators, older entrepreneurs, retired people who start new careers.
“I’m unlucky… other people have better chances.”
Luck is not a strategy. Hard work, planning, networking, and persistence create opportunities—not luck.
To eliminate excusitis, Schwartz recommends:
Fear limits your potential. Schwartz writes that fear grows when you avoid action. Confidence grows when you take action.
Action cures fear.
Start doing something instead of overthinking.
Practice speaking up.
Conversation, public speaking, and communication build self-belief.
Dress well.
Good grooming increases confidence and respect.
Sit in the front.
This small act builds courage.
Make eye contact.
It shows confidence and builds trust.
Smile at people.
It sends positive signals to your brain.
Confidence is not something you wait for—you build it through everyday behavior.
Creative thinking is essential for success. Creativity is not limited to artists—it is necessary in business, relationships, leadership, and problem-solving.
Schwartz suggests:
He states that big thinkers are creative thinkers. They don’t simply accept the world as it is—they imagine what it could become.
Your self-image determines your performance. If you think you are capable, skilled, and valuable—your behavior reflects confidence and professionalism.
When you think of yourself as important, others also treat you with importance.
Your environment affects your success more than you realize.
You become like the people you spend time with.
A high-quality environment pushes you toward success.
Your attitude affects how others see you and how they respond to you.
Good attitudes create opportunities, while bad attitudes push people away.
Enthusiasm
Show energy and interest.
Friendly behavior
Be kind and respectful.
Team spirit
Cooperate with others.
Service mindset
Focus on giving value.
Your attitude is a magnet—it attracts success when positive and repels it when negative.
Success requires good human relationships. People support those they trust, like, and respect.
Schwartz teaches:
When people feel valued, they work harder, follow your leadership, and help you succeed.
This chapter reinforces one of the core messages: successful people act quickly, while unsuccessful people delay.
Action leads to progress. Inaction leads to fear, doubt, and regret.
Every person faces failures. The difference between winners and losers is their reaction to failure.
Schwartz explains:
Defeat is temporary. The successful person treats it as a teacher, not an enemy.
A person without goals is like a ship without direction.
Goals give meaning, motivation, and structure to life.
Schwartz divides goals into:
Thinking big means setting goals that excite and challenge you.
Leadership is not about position—it is about mindset.
Leadership begins with thinking big, acting big, and living with purpose.
Schwartz concludes with a practical formula for success:
Fill your mind with hope, ambition, and confidence.
Expect great things from yourself.
Small steps daily create massive outcomes.
Stay committed regardless of challenges.
Learn, read, listen, and grow.
Success requires teamwork and respect.
Your life becomes as big as your thinking.
Even after decades, the lessons from The Magic of Thinking Big are highly relevant:
The book is a roadmap for success in:
Its message is universal and timeless.
The Magic of Thinking Big teaches you that your mind is your greatest asset.
If you expand your thoughts, your life expands.
If you think small, your opportunities shrink.
Your thinking shapes your future.
By believing in yourself, setting high goals, removing excuses, acting decisively, and maintaining positive attitudes—you can create a life filled with success, confidence, and fulfillment.